Digital transformation is changing how businesses around the world operate, compete, and create value for their customers. For small and medium-sized enterprises (SMEs), embracing digital tools has become crucial not just for boosting productivity and efficiency, but also for building resilience and ensuring long-term success.

In recent years digitalization has continued to reshape global contexts, impacting all aspects of life and business. The pandemic accelerated digital adoption, making it a critical factor for business resilience.

Digitalization can be defined as the process of change that digital technology causes or influences in all aspects of life. For businesses, it implies digital improvements which alter business models, alongside the way in which products or services are manufactured and delivered.

The COVID-19 pandemic and consequent stringent lockdown measures have had a drastic toll on the Georgian economy. The economic downturn has significantly affected the resilience of local Small and Medium Enterprises (SMEs), whose sales decreased by almost 13% (YoY) in the first two quarters of 2020. These negative impacts of the economic contraction have been particularly severe for Women-led Small and Medium Enterprises (WSMEs).