March 14, 2016 Kh-Index | Tbilisi’s open bazaars competing with modern supermarkets
14 March 2016

Based on February data from three open bazaars in Tbilisi, the average cost of cooking one standard portion of Imeretian khachapuri stood at GEL3.47. Someone opting for the convenience of shopping in one of Tbilisi’s major supermarket chains, such as Carrefour, Fresco, Spar, or Goodwill, paid 4.40GEL (representing a premium of about 28%) for cooking exactly the same khachapuri. Modern retail outlets definitely offer many advantages for Georgia’s middle-class shoppers: an excellent selection of products, air-conditioned space, parking, etc. Yet, these advantages come at a cost.

ISET’s Retail Food Price Index data allows for a product-by-product comparison of bazaar and supermarket prices. As far as khachapuri ingredients are concerned, the supermarket price premium ranges from 6.8% (for milk) to more than 75% (butter). In between, we find eggs (11.5% more expensive in supermarkets); flour (21%); and cheese (35.2%).

Make wise consumer choices!