On December 5, ISET organized yet another informational tour for its BA students. This time students visited the FRIXX factory, during which they were introduced to the technical operations and business strategy of the company. They were welcomed by Giorgi Darakhvelidze, General Manager, and Mariam Gabatashvili, Commercial Manager, who gave them a factory tour and showed them how FRIXX potato chips are made.

FRIXX is the first world-class potato chip produced in Georgia. It offers consumers three flavors of chips and targets not only Georgia but its neighboring countries as well. During the site visit, students had an opportunity to see the factory infrastructure, ask questions about the production process and try Georgian chips. Students were especially curious about the potato supply chain, distribution markets for chips, marketing, and branding.