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Joint Marketing – A Key to Success?!
Back in 2013, the Government of Georgia (GoG) approved a new law entitled “On Agricultural Cooperatives.” The primary goal of this legislation was to support agriculture and rural development in the country by strengthening agricultural cooperatives. Since then, agricultural cooperatives have been springing up like mushrooms; 13,000 farmers have already been registered in 1,500 cooperatives. In order to strengthen their capacity, donors led by the European Union have been providing financial assistance as well as trainings and advisory services to cooperatives and their members.