Georgia reacted to the COVID-19 pandemic by immediately introducing aggressive measures. Closing international borders, declaring a state of emergency, shutting down public transportation, banning local travel and public gatherings, closing restaurants and shopping malls, and introducing a nighttime curfew—these are all instruments that were used by the country’s government and health authorities to stop the spread of the virus. As a result, the health system was not overwhelmed with COVID-19 patients.

Have you ever had a problem buying healthy products or being lazy to go shopping in the open-air bazaar? Wouldn’t it be wonderful to be able to order natural and fresh food that gets delivered straight to your door that is not of the fast-food, take-away variety? There might just be the reason for optimism with the story of soplidan.ge (“from the village”).

Based on February data from three open bazaars in Tbilisi, the average cost of cooking one standard portion of Imeretian khachapuri stood at GEL3.47. Someone opting for the convenience of shopping in one of Tbilisi’s major supermarket chains, such as Carrefour, Fresco, Spar, or Goodwill, paid 4.40GEL (representing a premium of about 28%) for cooking exactly the same khachapuri.

Once again, Georgians across the country are preparing for the holiday season, making travel plans, crushing walnuts for gozinaki, and buying gifts for their friends and families. Gifts are an important part of celebrating the New Year and Christmas, signifying the importance of friendship and allowing us to treat our loved ones to something to start a brand new year in style.

As suggested by ISET’s most recent Consumer Confidence report, Georgian consumers are in no mood for shopping. And, yet, Tbilisi is abuzz with excitement about the recent lavish opening of East Point – a giant new shopping and entertainment center, the largest of its kind in the country. Thus, while consumer confidence is hitting new lows, the supply of retail space and world-class shopping malls continues to hit its highs.