In November 2019, prices for food and non-alcoholic beverages, as measured by the Food Price Index (FPI), drastically increased by 13.4% compared to November 2018 and contributed 4.02 percentage points to the change in the total Consumer Price Index (CPI). In recent months, annual food inflation marked at its highest level since August 2011 (Figure 1).

Back in 1991, I attended a big “Does Socialism Have a Future?” conference hosted by my alma mater, the Hebrew University in Jerusalem. The session I remember most vividly featured a Hungarian dissident, a poet, ridiculing ineffective communist propaganda. “Communists”, he told a sympathetic audience, “tried to convince us that jeans can cause impotence in young males and that Coca Cola is bad for people’s health”.

Consumer Demand Analysis for a Private Company, JSC Sarajishvili. 2015 increase in alcohol excise taxes has led to price increase on majority of JSC Sarajishvili’s products. As a consequence the company experienced sharp decline in sales of its products.

During the last 12 months, the Georgian authorities have been conducting interesting experiments designed, so it seems, to test the resilience of domestic beer producers. In September 2014, the industry was hit by Article 171 of the Civil Code, prohibiting alcohol consumption in public places. The beer market, 97% of which is supplied by local producers, has immediately shrunk by 22% (in physical volume, see chart), in annual terms.