Consumer Demand Analysis for a Private Company, JSC Sarajishvili. 2015 increase in alcohol excise taxes has led to a price increase on the majority of JSC Sarajishvili’s products. As a consequence, the company experienced a sharp decline in sales of its products.

The recurring excise tax increase of January 1, 2016, has led the company to contract ISET-PI in order to evaluate the price elasticity of demand on each of its products. Generated results and the report will help the JSC Sarajishvili plan for the anticipated decline in sales for the upcoming year.