
In the last few decades, large supermarkets (referring to all modern retail, which includes chain stores of various formats such as hypermarkets, convenience and neighborhood stores) have changed the retail business landscape in many countries through larger store formats, more shelf space, an increased variety of goods and services, and extensive marketing strategies.

Between 1990 and 1994, the Georgian economy experienced one of the sharpest declines in economic activity in recent history, with GDP per capita falling by more than 70 percent. Since then, however, especially after 2003, it has been growing quite fast, with the Georgian GDP per capita overtaking the 1990 level in 2013. However, the Georgian agricultural sector, in the same period, has been characterized by a quite different trend.

The Republic of Georgia was among the fastest Former Soviet Union countries to implement large-scale land reform and land redistribution plans, starting in 1992. Land redistribution resulted in the formation of hundreds of thousands of small family farms, replacing large-scale collectives and production cooperatives (Sovkhozez and Kolkhozes). The main purpose of this land individualization process was, arguably, to help a large part of the population survive extremely hard times.

Nino Kvirkvelia and her husband Irakli Todua are not exactly your typical Georgian smallholders. Both spouses are well-educated (both hold economics and business degrees from reputable Georgian institutions). More importantly in the context of Georgian agriculture, the couple owns 28(!) hectares of arable land in Georgia’s horticultural heaven, Samegrelo, best known for its hazelnuts.

Along with a recent interview by a Japanese journalist on regional economics and the attendance of a Japanese student in the Class of 2018, ISET is broadening its Japanese experience with a visit to Tokyo.