On September 4, 2014, ISET Conference Hall hosted Dr Sophie Ghvanidze, Hochschule Heilbronn, with her presentation. Does Country-of-Origin Matter? The Case of Georgian Wine for German Wine Consumers". The purpose of this study is to identify dimensions of country images of Georgia in terms of benefits sought by German wine consumers of Georgian wine.

The existence of a sizeable shadow (or second, informal) economy in the USSR was and is well-known. The Soviet era was characterized by a very rigid formal system with a high level of bureaucratization and inefficient planning. This resulted in many problems, both in terms of production and consumption. Soviet consumers experienced constant frustration and dissatisfaction caused by endlessly searching for goods and services they demanded, the need to queue for them without any guarantee of getting what they wanted, and the risk of having instead to accept a lower quality version or even to postpone (sometimes indefinitely) the purchase altogether (Kornai 1992).

On the 15th of March 1962, President John F. Kennedy delivered a seminal speech to the congress, outlining the four rights that he considered essential for consumers: the right to safety, the right to be informed, the right to choose, and the right to be heard. Ever since Kennedy’s speech, the idea of consumer protection blossomed both in theory and in practice. In this year, 52 years after Kennedy’s speech, Georgia will pass a new law on the protection of consumer rights.

The Consumer Confidence Index (CCI) attempts to capture the expectations of consumers about the future development of the economy.

During the past 18 months, Georgian consumers have been enjoying an unprecedented period of price stability. Ever since May 2011, when inflation peaked given the state of frenzy in the global commodity markets, inflation has literally come to a halt: since early 2012, monthly inflation rates are fluctuating around the zero trends.