On the back of a sharp y/y decline in the price of Imeretian cheese (down by about 10 and 18% in July and August 2016, respectively), the Khachapuri Index took a big hit in August 2016. Having reached the seasonal bottom in May, the Index increased in June due to regular seasonal factors (tourism-related increase in demand and a gradual slowdown in domestic milk production). Yet, its behavior in July and August represents a major departure from the multi-year pattern we have been observing since 2008.

In May 2016, the average cost of cooking one standard Imeretian khachapuri declined to 3.08 GEL, which is 2.7% lower compared to April 2016, but 7% higher compared to May 2015. Come the summer season, tourism provides a major boost to the demand for Georgian products (and their prices).

In March 2016, the average cost of cooking one standard Imeretian khachapuri declined to 3.27 GEL, which is 5% lower month-on-month (that is compared to February 2016), and 6.9% higher year-on-year (compared to March 2015).

Consumer Demand Analysis for a Private Company, JSC Sarajishvili. 2015 increase in alcohol excise taxes has led to price increase on majority of JSC Sarajishvili’s products. As a consequence the company experienced sharp decline in sales of its products.

Khachapuri index changes its value in different regions according to seasonal demand and supply peculiarities. The latter is affected by milk production cycles (low in fall and winter, high in spring and summer), Georgia’s religious calendar (e.g. the Great Lent), as well as the ups and downs in tourism.