Once again, Georgians across the country are preparing for the holiday season, making travel plans, crushing walnuts for gozinaki, and buying gifts for their friends and families. Gifts are an important part of celebrating the New Year and Christmas, signifying the importance of friendship and allowing us to treat our loved ones to something to start a brand new year in style.

Consumer Demand Analysis for a Private Company, JSC Sarajishvili. 2015 increase in alcohol excise taxes has led to price increase on majority of JSC Sarajishvili’s products. As a consequence the company experienced sharp decline in sales of its products.

The Business Confidence Index decreased slightly and registered 24.5 points in Q1 (previous quarter BCI was 24.9). Decrease in the retail sector business confidence is marginally the highest. This is driven by a sizeable drop in Consumer Confidence. Consumer Confidence Index (CCI) fell sharply since November 2014. The sales price expectations turned from negative to positive in the first quarter of 2015. Insufficient demand remains the most limiting factor for doing business in Georgia.

In September, sale prices for residential properties in Tbilisi declined significantly compared to the previous year (-8.6 %). In terms of area, Old Tbilisi continues to lead the price index, at 1,143 USD per m2 in September.

Key findings The Business Confidence Index (BCI) improves and reaches 40.4 index points. The seasonal factor has been driving a positive outlook. Most firms are optimistic about the next three months. The sales price expectations are outstandingly increased for the retail trade sector.