Until 2012, Georgia has been encouraging foreigners to purchase land, bring modern technology and management to the country’s ailing agricultural sector. On the one hand, Georgia’s extremely liberal approach was a boon for investment by global food industry giants such as Ferrero (4,000ha hazelnut plantation in Samegrelo) and Hipps (growing of organic apple and production of aroma and apple concentrate in Shida Kartli).

Family Farming is the predominant form of agriculture. It represents the main source of income in rural areas and produces majority of agricultural products in Georgia.

Exporting the seeds of the Nordmann fir – a very popular species grown for Christmas trees – is a thriving and fiercely competitive Georgian industry, perhaps the only one in which Georgia has a near-monopoly of the European market. According to an industry expert, more than 80% of all Christmas trees sold in Europe have their origin in Racha (Tlugi and Ambrolauri) and Borjomi forests.

In the past two weeks, Georgians have been waking up with a sense of déjà vu. In a matter of days, the Georgian currency lost over 8% of its value against the US dollar and reversed the course of appreciation against the euro. The lari winter blues are reminiscent of the last months of 2013, when, after a long period of stability, the lari lost about 5% of its value against the dollar in the course of ten weeks.

Any observer of the Georgian economy would probably agree that the country has too many people employed (or, rather, under-employed) in agriculture. Historically, many countries have experienced a secular decline in the share of employment (and GDP) related to the agricultural sector. Yet, Georgia has seen limited structural change out of agriculture (other than, perhaps, into seasonal or permanent labor migration).