The Russian ban on Turkish goods turns out to be a boon for Georgian consumers. As Turkey is shifting its surpluses to the Georgian market, the prices of fruits and veggies are plummeting.

Once again, Georgians across the country are preparing for the holiday season, making travel plans, crushing walnuts for gozinaki, and buying gifts for their friends and families. Gifts are an important part of celebrating the New Year and Christmas, signifying the importance of friendship and allowing us to treat our loved ones to something to start a brand new year in style.

As suggested by ISET’s most recent Consumer Confidence report, Georgian consumers are in no mood for shopping. And, yet, Tbilisi is abuzz with excitement about the recent lavish opening of East Point – a giant new shopping and entertainment center, the largest of its kind in the country. Thus, while consumer confidence is hitting new lows, the supply of retail space and world-class shopping malls continues to hit its highs.

After several months of incremental improvements, Consumer Confidence Index dropped 4.1 points in August 2015, to reach a new historical minimum of -38.4 points. Interestingly, this entire drop was driven by older respondents (aged over 35).

Exchange rate fluctuations are one of the most popular topics for debate in today’s Georgia. Given that Georgia’s self-sufficiency ratio in food products is quite limited (34%), Lari depreciation might be particularly hurtful for Georgian consumers, who spend considerable amount of their income on food.