The project aims to raise awareness and boost participation in the democratic process, fostering a strong and inclusive understanding of the benefits of EU integration for all age and ethnic groups in Georgia. Our goal is to communicate the tangible advantages of democracy and the EU path to Georgian youth and regional populations. Utilizing social media, we share compelling evidence highlighting the benefits of a European future for Georgia. The campaign is inclusive, with content available in Armenian and Azeri to reach minority groups.

Polarization intensified further with the approval of the so-called Russian Law and the ongoing demonstrations. The index's peak coincides with large demonstrations in Europe Square and the overriding of the president's veto on the Russian law.

The Index shows that media polarization increased in April 2024 which could be driven by reintroducing the so-called "Russian Law".

Political polarization erodes trust in public institutions, it damages political process, negatively affects economic development, distracts social development and relationships in society, and it may eventually lead to the backsliding of democracy.

On March 21st, the ISET Policy Institute convened the 'Polarization Harms' event at Hotel Stamba, welcoming esteemed scholars and experts to delve into the repercussions of media polarization.