From January 14-16, ISET’s Pati Mamardashvili participated in the 11th conference of the Academy of Wine Business Research (AWBR), hosted by the Department of Business Management at the University of Stellenbosch, South Africa.

The regular conference of the AWBR brings together an international society of scholars working in wine sector research. It provides a great opportunity to network and learns about ongoing research activities related to wine economics and wine business management.

Natalia Velikova (from Texas Tech University) and Pati Mamardashvili presented a paper entitled “Selling Wine Downtown: Who is the Urban Winery Consumer?”, co-authored with Tim Dodd and Matthew Bauman (Texas Tech University).

The authors are very honored by the fact that this paper was awarded the prize of the Best Runner up Paper of the conference.

The presented study is part of a larger research project that aims at understanding consumers’ preferences for winery landscapes. This project has in September 2017 within the framework of Pati’s Fulbright Scholarship program at Texas Tech University.