Confidence is retreating after a recovery that lasted about 6 months. Last month, in spite of a slight decline of the CCI, we could hold on to the belief that we had reached a plateau in the recovery from the low numbers observed last April.
The recovery of the Consumer Confidence Index, observed from May to July, has been losing steam in September and the November survey confirms that consumer confidence is struggling to go back to prior pandemic levels.
The CCI has been picking up slightly in October, suggesting that the trend observed since May could be resuming after the dip of last month. It is a bit too early to draw a firm conclusion though, as the CCI remains below the values observed four years ago.
The 2020 October parliamentary elections are quickly approaching. This could mark a turning point in Georgian politics as the country has embarked on the path towards a more proportional electoral system.
After reaching a historic low in April 2020 Georgian consumer confidence has been steadily reviving. Covid-19 has shaken the world as well as Georgian consumers. One of the evidences that it has been an extraordinary time for Georgian consumers is that in April expectations index dropped below the present situation index for the very first time (see Figure 1).