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Elene Seturidze
Salome Gelashvili

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Consumer Confidence Index
The ISET Consumer Confidence Survey follows the standard EU methodology: we randomly sample 300-350 individuals on a monthly basis and question them about the past, current, and future financial situation of their families and the country as a whole. Consumer confidence is the degree of optimism tha
t consumers feel about the overall state of the economy and their personal financial situation. How confident people feel about the stability of their incomes determines their spending activity and therefore serves as one of the key indicators for the overall shape of the economy. In essence, if consumer confidence is higher, consumers are making more purchases, boosting the economic expansion. On the other hand, if confidence is lower, consumers tend to save more than they spend, prompting the contraction of the economy. A month-to-month diminishing trend in consumer confidence suggests that in the current state of the economy most consumers have a negative outlook on their ability to find and retain good jobs.
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October 2020 | CCI: A welcome (but small) rebound
23 November 2020

The CCI has been picking up slightly in October, suggesting that the trend observed since May could be resuming after the dip of last month. It is a bit too early to draw a firm conclusion though, as the CCI remains below the values observed four years ago.
September 2020 | CCI: The pandemic eats into consumer confidence
29 September 2020

The 2020 October parliamentary elections are quickly approaching. This could mark a turning point in Georgian politics as the country has embarked on the path towards a more proportional electoral system.
June 2020 | CCI: The upward trend continues
17 July 2020

After reaching a historic low in April 2020 Georgian consumer confidence has been steadily reviving. Covid-19 has shaken the world as well as Georgian consumers. One of the evidences that it has been an extraordinary time for Georgian consumers is that in April expectations index dropped below the present situation index for the very first time (see Figure 1).
May 2020 | CCI: Revival in May
11 June 2020

The interviewed sample in early May, of around 350 Georgians (Table 1 below summarizes the demographic background of the sampled population), reveals that Georgian Consumer Confidence rose in May compared to the prior month, by 8.1 index points, from -48.3 in April to -40.2 in May. This follows rapid declines in the index in March and April.
April 2020 | Georgian CCI reaches a historic low, pushed by unemployment/financial fears. Do families have enough resources to live on until the end of May? Sixty percent of responders said n
30 April 2020

In April 2020 Consumer Confidence reached the lowest level ever recorded, driven by severe deterioration in expectations about the future. Notably, the present situation index component of CCI stands slightly higher than during the regional currency crisis and lari devaluation episode in May-November 2015.
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