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Elene Seturidze
Salome Gelashvili

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Consumer Confidence Index
The ISET Consumer Confidence Survey follows the standard EU methodology: we randomly sample 300-350 individuals on a monthly basis and question them about the past, current, and future financial situation of their families and the country as a whole. Consumer confidence is the degree of optimism tha
t consumers feel about the overall state of the economy and their personal financial situation. How confident people feel about the stability of their incomes determines their spending activity and therefore serves as one of the key indicators for the overall shape of the economy. In essence, if consumer confidence is higher, consumers are making more purchases, boosting the economic expansion. On the other hand, if confidence is lower, consumers tend to save more than they spend, prompting the contraction of the economy. A month-to-month diminishing trend in consumer confidence suggests that in the current state of the economy most consumers have a negative outlook on their ability to find and retain good jobs.
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November 2018 | CCI: In particular, male Georgian consumers over 35 turned out to be pessimistic
12 December 2018

According to a nationally representative sample of 307 Georgians interviewed in early November 2018, the Consumer Confidence Index (CCI) dropped by 4 index points, from -18 in October to -22 in November. A similar pattern was observed in both sub-indices: the Present Situation Index went down by 4.7 (from -22.6 to -27.3), and the Expectations Index went down by 3.2 index points (from -13.4 to -16.6) compared to October.
October 2018 | CCI: Did highly educated young male consumers from Tbilisi drive consumer confidence down?
20 November 2018

According to a nationally representative sample of 331 Georgians interviewed in early October 2018, the Consumer Confidence Index (CCI) dropped by 2.8 index points, from -15.2 in September to -18 in October. A similar pattern was observed in both sub-indices: the Present Situation Index went down by 5.3 (from -17.3 to -22.6), and the Expectations Index by 0.2 index points (from -13.1 to -13.4) compared to September.
September 2018 | CCI: Georgian consumer confidence is slightly down. Wonder why?
18 October 2018

In September 2018, the Georgian Consumer Confidence Index decreased marginally by 1 index point compared to August 2018 (from -14.2 to -15.2). Negative dynamics can be observed for the second consecutive month; however, in September, a negative change was observed, caused by a drop in the Expectations Index of 4.4 index points (from -8.7 to -13.1), while in the previous month the decrease was caused by a deterioration in the Present Situation Index, which now seems to have recovered slightly by 2.5 index points, again compared to August, from -19.8 to -17.3.
April 2018 | CCI: Georgian consumer confidence would not budge for eight straight months
06 June 2018

In April 2018, the Georgian Consumer Confidence Index (CCI) lost 1.5 index points, dropping from -17.5 to -19. This tiny change is a signal of stability (or stagnation) as far as domestic demand is concerned. Whether no change is a good change for Georgia is debatable. In any case, the month of April merely continues a long-term no-change trend dating back at least to September 2017.
March 2018 | CCI: Consumer confidence is (slightly) up. Particularly for young Tbilisi residents
22 May 2018

March 2018 extends a long period of “business-as-usual” for Georgian consumers. The overall CCI improved by only 1.6 index points (from -19.1 to -17.5), remaining within the narrow band of [-21, -16] in which it has hovered since July 2017. All the improvement in March is due to the 5.3 index points increase in the Present Situation Index (up from -27.4 to -22.2). Expectations have actually declined by 2 index points (down from -10.8 to -12.8).
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