The aim of the project by ISET-PI, TNS, and TBC bank was to find out the level of financial literacy in Georgia. 1000 respondents were surveyed in the biggest cities of Georgia. The project is divided in three parts dealing with finance, trust in financial institutions, and financial literacy, in order to investigate Georgian citizens' behavior.

The Georgian economy faces many challenges, not least of which is access to finance and the extremely high cost of financing private enterprises. With the cost of borrowing (real interest rate) reaching 17.3% on average in April 2013, businesses find it very difficult to function, let alone invest in innovative technologies, long-term growth, and development.