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Elene Seturidze
Salome Gelashvili

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Consumer Confidence Index
The ISET Consumer Confidence Survey follows the standard EU methodology: we randomly sample 300-350 individuals on a monthly basis and question them about the past, current, and future financial situation of their families and the country as a whole. Consumer confidence is the degree of optimism tha
t consumers feel about the overall state of the economy and their personal financial situation. How confident people feel about the stability of their incomes determines their spending activity and therefore serves as one of the key indicators for the overall shape of the economy. In essence, if consumer confidence is higher, consumers are making more purchases, boosting the economic expansion. On the other hand, if confidence is lower, consumers tend to save more than they spend, prompting the contraction of the economy. A month-to-month diminishing trend in consumer confidence suggests that in the current state of the economy most consumers have a negative outlook on their ability to find and retain good jobs.
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April 2018 | CCI: Georgian consumer confidence would not budge for eight straight months
06 June 2018

In April 2018, the Georgian Consumer Confidence Index (CCI) lost 1.5 index points, dropping from -17.5 to -19. This tiny change is a signal of stability (or stagnation) as far as domestic demand is concerned. Whether no change is a good change for Georgia is debatable. In any case, the month of April merely continues a long-term no-change trend dating back at least to September 2017.
March 2018 | CCI: Consumer confidence is (slightly) up. Particularly for young Tbilisi residents
22 May 2018

March 2018 extends a long period of “business-as-usual” for Georgian consumers. The overall CCI improved by only 1.6 index points (from -19.1 to -17.5), remaining within the narrow band of [-21, -16] in which it has hovered since July 2017. All the improvement in March is due to the 5.3 index points increase in the Present Situation Index (up from -27.4 to -22.2). Expectations have actually declined by 2 index points (down from -10.8 to -12.8).
February 2018 | CCI: Educated consumers feel the heat of inflation
15 May 2018

Georgian consumer sentiment remained practically unchanged in February 2018, extending a fairly long trend of stability (or stagnation) that goes back to at least August 2017. The CCI lost a tiny 0.2 index points, declining from -18.9 in January to -19.1 index points in February 2018. CCI’s two sub-indices, capturing consumer expectations and present situation assessment, moved in the opposite directions. The Present Situation Index lost 3.8 (declining from -23.6 to -27.4 index points).
January 2018 | CCI: Stability or stagnation?
26 April 2018

The second half of 2017 lacked any drama, at least as far as Georgian consumer confidence (CCI) is concerned. During this period, the CCI moved within a very narrow band of [-16; -20] index points, with monthly changes not exceeding one or two points. This trend continued in January 2018 – the CCI lost 1.1 index points, declining from -17.8 in December to -18.9 index points in January 2018. CCI’s two sub-indices, capturing consumer expectations and present situation assessment, moved in the opposite directions.
December 2017 | CCI: 2017 was a good year for Georgian consumers (and producers, too)!
31 December 2017

Georgian Consumer Confidence (CCI) continued to improve, albeit slightly, in December 2017. CCI added 0.5 index points over November 2017, and 8.7 index points y/y, which is compared to December 2016. Interestingly, people’s perceptions of the recent past and expectations diverged in December. CCI’s Present Situation sub-index went down by 2.3 points m/m, from -23.2 to -25.5), whereas the Expectations sub-index went up by 3.4 index points (from -13.4 to -10).
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