A study of the Georgian tea sector’s competitiveness has been undertaken to reveal the potential for investment. The European Bank for Reconstruction and Development (EBRD) has been increasing its support for private sector development in Georgia which, alongside recent government reforms, is expected to improve the investment climate, giving further momentum to the EBRD's diversifying portfolio.

Unless its glorious past during the Soviet Union, the Georgian tea sector rebounded in the late 1990s and early 2000s, yet only partially as the economic and political stability of the post-independence period left a mark on the overall productivity of the sector.

Georgia is one of the northernmost tea producing countries in the world. The humid and subtropical Black Sea climate creates ideal conditions for growing tea in five regions of Western Georgia: Adjara, Guria, Samegrelo, Imereti and Abkhazia.

On July 1, 2015, the Stakeholders’ Forum on the Tea Sector took place in Kutaisi. This was a first event in a series of dialogues about agriculture and rural development in Georgia organized by the ISET Policy Institute in partnership with CARE International in the Caucasus, the Regional Development Association, and the Georgian Farmers Association.