ISET

On April 15, ISET Policy Institute researcher Lasha Labadze attended a student conference on the topic of “Tourism Development Perspectives in Georgia and World Experience”. Organized by the Research and Planning Department of the Georgian National Tourism Administration, and supported by ISET along with other partners, the event aimed to involve students in improving and solving the issues that the country is facing today in the tourism industry. It gave the participants an opportunity to collaborate with each other as well as the national administration in order to carry out research and bring new ideas to the tourism sector.

All students from accredited universities - including vocational institutions in Georgia and abroad - had the chance to participate in the event. Around 100 projects were submitted, from which 20 were chosen to be presented during the event.

Borjomi was the final stop and the highlight on a four-day anticorruption program ISET organized for students and faculty of its partner university, the Norwegian School of Economics (NHH) in Bergen. The tour was hosted by Borjomi LTD, producer of Georgia’s most famous mineral water – the “Coca Cola of the Soviet Union”, in the words of Jacques Fleury, the company’s former CEO. Mr. Fleury had personally greeted ISET and NHH participants on Borjomi’s premises.

Held on Saturday, April 9, the visit started with a study tour of Borjomi’s Factory #1, allowing the group to observe the entire bottling process. The factory had recently received a very large investment allowing to greatly expand and fully automate the entire production process. With a capacity of more than 100,000 bottles per hour, today’s Borjomi is selling a very large share of its output in the former USSR market where its water is considered a major premium brand.

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