ISET

On September 4, 2014 ISET Conference Hall hosted Dr Sophie Ghvanidze, Hochschule Heilbronn, with her presentation. Does Country-of-Origin Matter? The Case of Georgian Wine for German Wine Consumers".The purpose of this study is to identify dimensions of country images of Georgia in terms of benefits sought by German wine consumers of Georgian wine. Four consumers perceived values quality, price, social and emotional value identify the perception of consumers for Georgian wine.

On May 31, ISET organized an excursion to an agricultural cooperative called “Gift of Forest” in Tsinamdzgvriantkari, in the Mtskheta-Mtianeti region of Georgia. The purpose of the excursion was to learn more about a successful cooperative and understand how this success could be replicated in other contexts and value chains in Georgia. Students from ISET, representatives of non-government, international and other local organizations joined the excursion.

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