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One Small Step for a Man, Big Data for Mankind: Uses of Alternative Data Sources in Tourism Development
22 March 2019

There are many mesmerizing buildings in Tbilisi, but do you know which one tourists favor the most? Or have you ever wondered what travelers’ favorite Georgian food or wine is? Thanks to modern tools and data-gathering methods, we now have actual proof that khachapuri is tourists’ all-time favorite Georgian dish. In 2018, the Georgian National Tourism Administration (GNTA), along with Communication Agency Windfor’s, launched a campaign called “Emotions are Georgia” to determine what foreign tourists admire the most in our beautiful country and which emotions they associate with Georgia.

Conference on Wine Business Research in South Africa
17 January 2019

From January 14-16, ISET’s Pati Mamardashvili participated in the 11th conference of the Academy of Wine Business Research (AWBR), hosted by the Department of Business Management at the University of Stellenbosch, South Africa.

ISET Professor Pati Mamardashvili lectures at Geiseheim University
21 May 2018

From May 14-18, Pati Mamardashvili visited the Geisenheim University in Germany to attend seminars and give lectures to students. Pati’s visit was aimed at reinforcing cooperation between ISET’s Agricultural Economics Concentration and Geisenheim University.

Is the Georgian Beef Market Becoming More Western?
22 January 2018

When visiting Georgia, the son of a French farmer may feel like cows are invading the countryside. They seem to be everywhere, roaming in little herds, cows, heifers, and calves all together, searching for every blade of grass to be grazed under the guard of their herdsman. From this point of view and many others, including amazing landscapes, Saperavi wine, khinkali and mtsvadi, the Georgian countryside is very surprising and interesting!

Is Less, More? On “Usakhelauri” Wine
25 December 2017

This summer I bought a small piece of land (0.15ha) in the village of Okhureshi to grow a vineyard. About 700 “Usakhelauri” vine seedlings planted on that land in November this year will soon provide the most scarce and expensive grapes in Georgia. In just in a couple of years the vines will mature, and I will enjoy something as nice as the neighboring vineyard depicted in the photo.

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