On July 7-8, 2017 ISET hosted the 10th edition of the Workshop on the Economics of Advertising and Marketing, supported by the Labex MME-DII research project of the University of Cergy-Pontoise.

During the workshop, the invited speakers covered a wide range of topics, such as advertising in health insurance markets, firms’ strategic leverage of unplanned exposure and planned advertising, the balance of power in markets with competitive and direct sales channels, manipulative advertising by monopolists, the relationship between mass media and word of mouth, complementarities in consumption and the consumer demand for advertising, and measuring consumer sensitivity to audio advertising.

So far, 2017 has proved to be an exceptional year for ISET and its community. The school released its 10th cohort of well-educated and professional economists, with 32 students from Armenia, Azerbaijan, and Georgia joining the small but very strong community of ISETers.

Over the past 10 years, ISET has been a remarkable success, propelling almost 300 graduates on to fascinating careers in academia, the government and the private sector, as well as bringing research to bear on policy, and informing and educating the Georgian public on all things economics.

ISET’s 10th graduation ceremony was hosted at Château Mukhrani on July 1, and was attended by ISET students and their families, as well as by ISET’s many friends and supporters in Georgia and the region: past and present policymakers, prominent representatives of the business community, international organizations, and civil society groups were all in attendance.

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