ISET

Georgian Consumer Confidence (CCI) continued to improve, albeit slightly, in December 2017. CCI added 0.5 index points over November 2017, and 8.7 index points y/y, that is compared to December 2016. Interestingly, people’s perceptions of the recent past and expectations diverged in December. CCI’s Present Situation sub-index went down by 2.3 points m/m, from -23.2 to -25.5), whereas the Expectations sub-index went up by 3.4 index points (from -13.4 to -10). However, both sub-indices ended the year ahead of their last year’s levels. The Present Situation sub-index demonstrated a rather modest improvement of only 4.3 index points (from -29.8 to -25.5). The Expectations sub-index added a very healthy 13.2 index points (from -23.2 to -10), betraying a sense of cautious optimism on the part of Georgian consumers.

According to a nationally representative sample of 367 individuals undertaken in early October 2017, ISET’s Consumer Confidence Index (CCI) added only 0.2 points, rising from -19 in September to -18.8 points in October. A similarly miniscule change was observed in both sub-indices: the Present Situation Index improved by 0.3 (from -24.1 to -23.8), and the Expectations Index by 0.1 index points (from -13.9 to -13.8), compared to September.

For several consecutive years, we have been observing a seasonal spike in Consumer Confidence Index (CCI) coinciding in time with young wine festivals (rtveli) and post-harvest euphoria in rural Georgia. Not this year. In September 2017, CCI lost 2.6 points, going down from -16.4 to -19. Both CCI components, the present situation and expectations indices, declined, by 3.4 and 1.9 points, respectively.

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